Logo and branding for the Institute of Mathematical and Statistical Innovation at the University of Chicago.
The Institute for Mathematical and Statistical Innovation (IMSI) is a mathematical sciences research institute funded by the National Science Foundation. It is managed by the University of Chicago, Northwestern University, the University of Illinois at Chicago, and the University of Illinois at Urbana-Champaign, and is hosted at the University of Chicago.
The mission of IMSI is to apply rigorous mathematics and statistics to urgent, complex scientific and societal problems, and to spur transformational change in the mathematical sciences and the mathematical sciences community.
There was a desire to create a simple but memorable mark akin to the NASA worm logo, but adding a visual element to represent the word 'innovation'. After various early concepts, we arrived at the 'burst' mark that would replace the tittle in the second 'i'. This burst could also be used as a standalone graphic element for swag, presentation graphics and various deliverables.
